DATELINE ON NBC. The TV numbers are in and the news magazine comes out above the rest on Friday nights with NBC. Go below for official highlights.
- Dateline ranked as the #1 Friday news-magazine across the board in 2016.
- This marks Dateline’s first yearly wins over 20/20 among A18-49 and A25-54 since 2011.
- Dateline averaged 4.897 million total viewers, outperforming 20/20 by +362,000 (+8%).
- Dateline averaged 1.727 million A25-54 viewers, +168,000 (+11%) ahead of 20/20
- This marks a +476,000 viewer turnaround from a -308,000 A25-54 loss in 2015.
- Dateline averaged 1.281 million A18-49 viewers, +114,000 (+10%) more than 20/20.
- The A18-49 advantage represents a 405,000 viewer reversal of a -291,000 loss in 2015.
(Keith Morrison, Dennis Murphy, Andrea Canning, Josh Mankiewicz & Lester Holt. Variety photo)
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